About SDNI
SDNI is founded on the vision of a profound transformation where "biology and technology are no longer separate realms but complementary forces in human evolution." The institute's mission is to understand and shape the nature of this technological coexistence, ensuring advancements enhance collective well-being and human potential.
The work is not driven by "profit margins or quarterly returns" but is guided by the "timeless question: How might we enhance the human experience for all?" This human-centric ethos is legally codified in the institute's proposed bylaws, which establish a "primary fiduciary duty... to the synergistic and harmonious evolution of humanity and technology," a duty intended to supersede purely financial or technological objectives.
Guiding Principles: Calm Technology and Human-Centered DesignSDNI's approach is explicitly Human-Centered, Not Market-Driven. This philosophy manifests in several key principles:
• Calm Technology: This is a core design tenet, defined as technology that enhances life without constantly demanding attention. It operates effectively in the background, respects user focus and cognitive load, and only comes to the forefront when necessary. An example is a wellness monitor that uses subtle, ambient light to indicate rising stress levels, rather than sending jarring notifications.
• Universal Accessibility: This principle mandates that the benefits of technological innovation should reach everyone, countering market tendencies that often cater to the most profitable demographics and can exacerbate inequality.
• Mission Over Market: The institute is working towards 501(c)(3) nonprofit structure legally enshrines its mission-driven focus. Commercialization is viewed as a tool for achieving impact and sustainability—with 40-60% of licensing revenue reinvested in research—rather than the ultimate goal.